How Sellers Benefit From Expanded Online Auction Reach?
How Sellers Benefit From Expanded Online Auction Reach? My uncle ran a small equipment rental business for almost twenty years, mostly dealing with the same handful of local buyers over and over. When he finally decided to sell off a chunk of his fleet, he braced himself for the usual routine — a few familiar faces, some lowball offers, a lot of waiting around. Instead, buyers he’d never heard of started showing up, people from three states over who’d never have known his equipment existed if the sale had stayed local the old-fashioned way. That’s really the whole story of expanded reach in one example. You’re No Longer Limited To Who Happens To Drive By There’s an old way of selling equipment that basically depends on foot traffic or word of mouth within a tight radius. Maybe someone sees a sign, maybe a friend of a friend hears about it. Online auction reach throws that limitation out entirely. Buyers from other cities, other states, sometimes places you’d never think to market towar...